Client / Chicago Bears

At / Rightpoint

The Chicago Bears are one of the biggest sports teams in America with a net worth of $1.25 billion. They required an intranet that encouraged collaboration, innovation and employee engagement for over 200 members of staff based in multiple locations.

Wireframe Workshop

The collaborative wireframing workshop gave the project stakeholders a chance to discuss their ideas and sketch out an initial set of wireframes. Using a series of time boxed exercises we were able to understand which content and components were required to build an effective collaboration space for their needs.

Branding Workshop

To help understand how the “Bears” brand should be expressed I planned and facilitated a workshop. I covered the walls with around 60 images and asked stakeholders to vote using green stickers (does represent the brand) and red stickers (doesn’t represent the brand).

We picked out the images with the most stickers and asked the client to discuss. We were able to gather useful words and information that then helped us create two clear visual directions using style tiles.

Unfortunately due to a confidentiality agreement I'm unable to display the final designs in my portfolio. But if you'd like to hear or see more drop me an email at:

jimmyhopton@gmail.com